Sony has entered the hotly contested electronic reader war. They just came out with two models to go head to head with Amazon's Kindle.
The Reader Pocket Edition has a 5-inch display and will sell for $199. Reader Touch Edition has the same along with a touch-screen version and will sell for $299. I guess if you want the version that accumulates fingerprints on the screen faster than a new author's fleeting fame, you have to pay more. Much more.
Electronic readers will never become massively popular until the masses can afford to buy them.