DIGITAL PUBLISHING AND ME - MISTAKES & ADVICE Part 1 of 3

This year marked the 15th anniversary of my jumping into digital publishing.

I wanted to commemorate this milestone by telling you how I made that bold move, the mistakes I made, the things I learned, and what digital publishing has done for me.

The first title I slapped on this blog post once I'd writte it was Digital Publishing and Me—What I've learned in 15 Years of Writing and Publishing Ebooks.

Like the post itself, the title was way too long so I shrunk the title and broke the post into 3 parts. 

Today, you're reading  Part 1 of 3: Mistakes and Advice. I have a lot of both I guess.

Part 2 of 3: More Advice and Insights publishes Wednesday, September 9, 2026.

Part 3 of 3: Rewards For Me and Maybe For You publishes Friday, September 11, 2026.

BACKSTORY

Recently, I came across a post I wrote for another author's website back in June 2011. I had published one of my backlist books on Amazon KDP in late March which is why she asked me to be a guest on her blog.

My post for her explained why I did something that was considered extremely radical—repubishing a  backlist book as an ebook.

Champs-Élysées Books, shows 1 of my books

Today, I decided to reprint part of my 2011 post here because it may change the opinion of readers who still think ebooks are not real books.

It may  also convince authors who believe digital publishing isn't worth the effort that they're missing a great opportunity to advance their careers—not that we who digitally publish need any more competition! 

Here's the excerpt from 2011 with my "today" comments in brackets.

EXCERPT, EBOOKS: SMART, NOT DUMB (2011)

When I announced to a group of authors that I intended to publish my backlist and even some original fiction as ebooks, many wondered why I would do that. It was easy to see they questioned the wisdom of my intention.

There's a polarity when it comes to writers and indie publishing, and there are two primary schools of thought: the best thing since sliced bread or that sucks. 

These opposite opinions are pervasive in the world. [The low opinion of ebooks is still held by many well-known authors as do some readers.]

BOLDLY GO WHERE SOME WRITERS ARE GOING

I'm a firm believer in "nothing ventured; nothing gained." When markets are drying up, left and right, it's nice to see something opening up that can directly benefit writers, and that's digital self-publishing. 

By benefit, I don't just mean making some bucks. I also mean finding an audience for your work.

I've stated before that: "I've given up on New York publishing, BUT they gave up on me first." And, I'm not the only published author who couldn't fit the square peg of their writing into New York's round hole. (No pun intended but feel free to laugh.) 

I'm a writer. I want to be read. Many authors are finding readers by becoming indie authors and publishing our own work. If you want to try the indie author route, learn all you can about the process. That's why I'm here today.

I want to give you some advice, based on my personal experience as well as that of some friends, in the hope that you may avoid some of our dumb mistakes. 

When I published Just One Look, a previously published book that became my first ebook on Kindle and sold thousands of copies every day for a solid month, I made every mistake possible so I'm particularly qualified to talk about how NOT to be dumb.

 [Why did that happen? Because there wasn't much "how-to" information out there in 2011.]

I've got 10 Tips for you that I first wrote in that 2011 blog post. You'll find the first 5 Tips in this post. The others will be in Part 2. 

2011 ADVICE THAT'S STILL VALID - 10 TIPS

1. Learn how to properly format your file for an ebook that looks professional. [Now there are options for the type of file you can upload besides DOCX, MS Word like Atticus, available at a relatively low-cost for a one-time fee, that can create a beautifully formated ebook or print book. 

[When I started, I had to learn how to transform a Word file into an HTML file and how to insert a black and white cover image into that file. It was a time-consuming process. 

There was no Kindle Unlimited then so an author was smart to publish her ebook in as many places as possible. That meant learning how to format for Barnes and Noble, Kobo, Apple, Smashwords, and a half dozen other publishers who have since closed their doors.]

2. A great cover was important then and now. For authors who can't afford a graphic artist, there's a new tool, BookBrush, that can produce great looking covers, and the learning curve is easy.

3. Make sure you have the legal right for anything you publish. If you plan to publish a book that was previously published elsewhere, you should have a legal reversion of rights letter.

If you're using images from the internet, you must have a license to use each image so always read the User License on image websites so you know what you can and cannot do with the image you purchase or get for free.

4. Make sure your manuascript is bullet-proof before you upload it. That means getting a good proofreader and/or editor. That also means not doing anything that might get you sued, for instance, using the names of real people who may take exception to your actions.

Some think that as long as you don't say anything negative, it's okay to use the name of a real person. That's not true. I personallly know an author who was sued by the person she mentioned in her book. What she wrote was simply Mrs. So and So, the owner of Name of Business. That got her sued.

5. Be patient and take your time so you don't make dumb mistakes like uploading the wrong manuscript file. Yes, that's obvious, but I did that the very first time and didn't realize it until I started getting bad reviews. I didn't understand what they complained about in my book until I looked at it on my Kindle. 

Wow. I still can't believe I did that. I can only chalk it up to being exhausted and bleary-eyed by the time I got around to uploading the file and clicked on the wrong file. 

Always make sure you have your wits about you. Don't try to set up a book if you're tired, frazzled, or rushed. Haste really can make waste.

TAKEAWAY TRUTH

I hope you're finding this information educational or at least entertaining. 

Join me on Wednesday, September 9, 2026, for Part 2 of 3: More Advice and Insights learned from my adventures in self-publishing.

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