I was surprised by the growth of the genre as reported in an email from Alex Newton of K-lytics.
Alex publishes regular in-depth reports about the publishing industry and recently published the Romance 2024 Genre Report. If you're an author, I highly recommend you follow Alex and subscribe to his reports.
HIGHLIGHTS FROM K-LYTICS REPORT
On Amazon Kindle, the romance bestseller list reached the highest-ever 6-month sales rank performance over the past 10 years.
Romance is the "uncontested #1 market" which has had an 18% increase over the last 3 years.
72% of the Top-100 most-sold Kindle books of 2024 are romance titles of which the majority of authors of these books are self-published.
Google searches for the phrase, romance books, has doubled over the last 5 years.
In the last 12 months alone, that search has increased by 16%.
TAKEAWAY TRUTH
I think the growth in the popularity of romance is because people are looking for something to make them feel better in these uncertain times. In the process of choosing a more optimistic genre to read, people have discovered there's more to a romance novel than they thought.
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