Video Promotion Basics

A lot of authors and regular business people are using videos to promote a name, product, or company. If you're doing this, you've probably already uploaded a video to YouTube and other public websites that host video clips.

My daughter has made a few videos, and I've asked her to help me produce one. Since I will eventually do this, I researched ways to expose one's video to the world. Here are some thoughts on the subject.

Spread Link Around

1. Place a link or clip on your personal social networking page.

2. Place a link or clip on your website and your blog.

3. Place a link in your signature file for emails.

4. Place a link in your signature for groups and forums to which you belong.


If a picture is worth a thousand words, what’s a video worth? If you’ve made hard copies of your video, don’t hesitate to pass them out. A jewel case of blanks is cheap. Here are some places to send the DVD/CD.

1. Include a disc in your press kit.

2. If you’re donating items to a conference, include discs of your video.

3. If you’re pitching yourself as a speaker, include a disc to the person who books engagements.

4. If you’re doing a personal appearance (speech, workshop, book signing, etc.) bring some discs to pass out.

Takeaway Truth

Try these new promotional tools and see if they work for you.

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