Create Clean Amazon Links

When someone asks you for the buy link to your book, do you give them a long rambling link that may break when someone tries to cut and paste it?

Example:

http://www.amazon.com/Still-The-One-Romantic-Comedy-ebook/dp/B005062SLS/ref=pd_sim_kstore_2?ie=UTF8&refRID=158W5YVPQ6JV5T1BTC6H

The link above resulted from clicking the cover for Still The One in the "Customers Who Bought This Item Also Bought" section that appears on every book page.

Clean It Up

Sure, that link will get you to the book, but why give a potential reader such an awkward link? Clean it up. Everything beyond the B005062SLS/ is referral code that relates to the source URL which you clicked to go to the book page.

In other words, this is the actual URL.

http://www.amazon.com/Still-The-One-Romantic-Comedy-ebook/dp/B005062SLS/

Okay, that's better, but it's still not as short as it can be. Click the SHARE button on each book page--it's on the right side of the page. Today my SHARE buttons appear between an ad for Kindle Reading Apps and a book ad.

The shortest Amazon link is created by doing away with "www" and abbreviating Amazon as AMZN and omitting everything beyond .com/ except the ASIN.

So in my Still The One example, the shortest, clean link is:

http://amzn.com/B005062SLS

Everything sold on Amazon has a 10 character alphabetical/numerical identifying number called the ASIN, Amazon Standard Identification Number.

You can create any short clean link by using: http://amzn.com/ + the ASIN.

Tip

1. Set up a easy to access text document (Notepad) or Flashnote file (which is always plain text) with your book title and every buy link for it. List the official URL for the book and the short Amazon link too. That way you can easily cut and paste links wherever you need them.

By the way, do you know why it's preferable to paste from a text file rather than a Word file when filling out web forms? Because sometimes default formats inherent in Word can cause the pasted text to turn out screwy or contain odd random characters.

2. If you want to try to shorten a link even more, you can use any of the popular link shortening services like Goo.gl, TinyURL, Bitly, or my favorite, Authl.it which I wrote about in this month's issue of Writing Hacks. (That will be reprinted here in August.) All the link shortening services work basically the same, but each has some pros and cons.

3. If you're going to give your buy link with your Amazon Associate Referral Code added, it's nice to shorten the really long resulting link by using one of the above shortening websites.

Takeaway Truth

Short links are infinitely easier to work with. Try it.

Freedom

Today was the final day of our Independence Day weekend celebration. Tomorrow, it's Monday and back to work.

I wanted to leave you with something profound. Abraham Lincoln said: "America will never be destroyed from the outside. If we falter and lose our freedoms, it will be because we destroyed ourselves."

Takeaway Truth

As an American, do you know what freedoms are guaranteed you by the Bill of Rights? Maybe you should read the Bill of Rights and think about what's going on in the political arena.

Happy Independence Day & Happy Reading

Today, just about everyone in America is celebrating Independence Day. I am grateful and appreciative of all those who have served our country from Colonial days to present day.

The 4 F's of Celebration

We celebrate with family, friends, food, and fun. Family and friends gather to feast on barbeque, smoked brisket, baked beans, potato salad, watermelon, ice cream, cakes, gallons of sweet tea, and so much more.

The fun part is touch football, softball, pitching horseshoes, cranking the ice cream churn, playing card games, and board games while we talk about what's been happening in our lives.

When we're all full and tired, we drift into watching movies or napping or reading. You might get lucky and manage a little of all three.

July 4th Reading Fun

Want to fill your ereader with some great books at a low price? Now's your chance.

You don't have to be American to take advantage of these holiday bargains. although I give only the Amazon links, all these books are available to all readers and usually can be found at all ebook sellers.

For July 4th, here are 4 of the great bargains available now. Download them all and have a holiday weekend full of great reading.

(1) My continuing Summer Sale this week is for The Trouble With Love (A Romantic Comedy) (Texas One Night Stands Book 1). The price is reduced to only 99 cents until July 7.

If you get any of my books and like them, please take a couple of minutes to leave a short review. If you do, send me a link to the review. I'll send you a coupon for a free book as a thank you.

(2) Weddings on Main Street (11 Novels by Bestselling Authors) only 99 cents for 11 Romance Novellas. My latest romance April Fool Bride is included in this box set. I hope you'll get this collection and enjoy it.

(Remember, if you post a review of my book, send me a link so I can thank you with a free book coupon.)

(3) Ten Brides for Ten Heroes is another Romance Box Set, also by bestselling authors and also priced at only 99 cents.

Several of my friends have books in this set so I know you won't go wrong by grabbing it too.

The authors of Ten Brides also offer a free companion cookbook, The Ten Brides for Ten Heroes Cookbook, also available on Smashwords and probably the other ebook sellers too. The authors have contributed 20 recipes for the cookbook.

4) For something a little different--and adorable--be sure and get Must Love Pets: A Romance Box Set. If you're a pet owner and a romance reader, you'll love this collection.

These are only a few of the many romance box set collections available, starting at free and going up. Most are priced at 99 cents.

Readers may wonder why they can get so many books for so little money. Authors do this as a way to introduce their writing to new readers as well as to show appreciation to their existing fans.


Takeaway Truth

Happy 4th of July, America, and happy reading!

Thursday3Some: The Garden Series Box Set by Cynthia Wicklund

Just in time for Independence Day reading, I bring you an entire box set to grab. That's right. The Thursday3Some spotlight is shining on my very good friend Cynthia Wicklund and her Garden Series Box Set.

Regency Historical author Cynthia Wicklund is a Romance Writers of America Golden Heart finalist who wrote her heart out in book after book, yet never captured a traditional publishing contract.

Not because her books weren't good, but because they were different, not easily pigeon-holed. Cynthia embraced self-publishing when Smashwords and Kindle made it easy, and she never looked back.

The Garden Series Box Set

Visit The Garden again where love and passion await!

This Box Set includes:

In the Garden of Temptation
In the Garden of Seduction
In the Garden of Disgrace
In the Garden of Deceit

Find Cynthia Wicklund Online

Amazon Author Page: http://www.amazon.com/Cynthia-Wicklund/e/B004CLEDM4/
Twitter: @CynthiaWicklund
Facebook: https://www.facebook.com/cynthia.wicklund
Her Publisher's Page: http://www.ellorascave.com/lord-of-always.html

When did you write the books comprising The Garden Series Box Set?

I wrote In The Garden of Temptation in the 90's. The other 3 books followed over the next 10 years.

What was the spark that gave you the story idea?

You know, I'm not really sure anymore. I love Regency Historicals, and I wanted to try my hand at writing one. It was an idea of many, and that's where I started. Judith McNaught was my inspiration, as she was one of the first romance authors to successfully transition from the traditional Regency to the Historical Regency.

Why do readers buy The Garden Series?

In the Garden of Temptation, the first book in the series, is a standalone free offering, and I'd like to believe it leads readers to my other stories. Temptation has now been downloaded well over a half a million times worldwide.

Another answer to this question might be the wonderful reviews readers have left all over the internet. Here are links to just a few:

http://singletitles.com/?p=4320
http://authorcameliamironskiba.com/2012/05/09/bestseller-author-cynthia-wicklund-stops-by/
http://www.examiner.com/review/garden-of-disgrace-is-a-sweet-smelling-read
http://farmerswiferambles.com/2013/11/the-garden-series/

Buy Links for The Garden Series Box Set

Amazon Kindle Edition

Nook Edition
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KoboBooks

Smashwords

Takeaway Truth

These books will make for wonderful holiday reading. Grab your box set today.

A Whole Lot Happily-Ever-After with Jill James

This morning, we're having virtual coffee with romance author Jill James.

Who Is Jill James

Jill James is a published author of contemporary and paranormal romance. She promises her books are a little sweet, a little sexy, with a whole lot of happily-ever-after. Jill lives in Northern California with her husband who is the inspiration behind all of her romance novel heroes.

Find Jill James Online

Website: www.jilljameswrites.com
Email: jill at jilljameswrites dot com
Twitter: www.twitter.com/jill_james
Facebook: www.facebook.com/Jill.James.author

Jill James Tackles the Dirty Dozen

In which genre do you write and why that particular genre?

I write contemporary and paranormal romance. Romance is my first love in reading and no matter the subgenre I will always write romance. It is a part of me.

What's your most recent book and what's it about?

The Reluctant Bride: A Lake Willowbee Novella is part of the Weddings on Main Street Boxed set.

Jimmy and Claire have been happily living together for ten years, but Jimmy wants more. He wants to get marriage-shy Claire to the altar. With the help of her family and friends, Jimmy hopes to finally wed his reluctant bride.

As an author, what can readers expect when they read one of your books?

I think my tagline truly sums up my promise to the reader. A Little Sweet. A Little Sexy. A Lot Happily-Ever-After. If at then end the reader is crying happy tears and saying,"Awww, that was so sweet" then I've done my job.

How did you "become" an author? For instance, was there a moment when you said: "I think I'll write a book."

I've always liked to write. But I started as a poet. I knew poetry doesn't sell, so that was just for me. Then, I discovered a group of romance writers online and I knew I wanted to write a book. That first one took 8 months and will never, ever (maybe) see the light of day.

What's the best thing about being an author?

To see the words on the screen become sentences, then paragraphs, then page, and finally a completed work. To take what is in my head and see it come to life.

What's the worst thing about being an author?

That I know there will be unfinished stories in my head when I go. Maybe in Heaven there will be reading circles under a tree and I can continue to be a storyteller. At least that is my idea of Heaven.

Do you have editions of your books available other than ebook editions?

Yes, Books 1-3 of the Lake Willowbee Series are in paperback and audio. Dangerous Shift, my lone paranormal romance is in paperback.

Do you listen to audio books? If so, what device do you use?

I don't, sadly. I start to zone out and start rewriting the story in my head. Bad writer habit. :)

What device do you use to read ebooks?

I own a Nook that I got the Christmas that were introduced and a Kindle that a friend gave me. I love them both very much.

If you could give one piece of advice to an aspiring author, what would it be?

I'd like to share a piece of advice from my dad. A day without learning something new is a wasted day. It can be as simple as 'aha, so that is what a gerund is' to realizing that getting from Once Upon a Time to ...and They Lived Happily Ever After is damned hard.

If you could tell readers one thing, what would it be?

I love you. Truly. My words are only ink on a page until your imagination brings them to life, breathes color into them, and let's them dance around the world.

What is your big dream (or goal) as a writer?

To make each book better than the last. To leave something behind, if only for my children, to say 'I was here.'

Buy The Reluctant Bride by Jill James

Amazon Kindle Edition

B& N Nook Edition
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iTunes/Apple Bookstore

Kobobooks

Takeaway Truth

The weekend is coming. Grab a good book and get ready for some fun.

How To Write a Book Review

Writing a book review is a learned skill. That's why I post this how-to article every quarter to help those who are just venturing into review territory. Feel free to pass this post link on to others.

The formal book review with its formal parameters:

Paperback: 224 pages
Publisher: Name; 1st edition (date)
ISBN: number
Book Size: Format, i.e., Trade Paperback
The Review

seems to have gone the way of daily milk delivery, newspaper subscriptions, and the dinosaur.

Now we have reader reviews. Many of them are thoughtful, helpful. Many of them are like snarky cocktail party chatter.

Many readers never post a review. I think there are many reasons why they shun the review process. Here are a few that might apply:
  • they liked the book but they are aware of the nastiness that some reader reviewers heap on those with dissenting opinions
  • they did not like the book but the author has a huge following and they're afraid loyal supporters will subject them to some of the same nastiness
  • they don't want to hurt the author's feelings
  • they don't know what to say
  • they're concerned that they don't have the writing skills necessary to write a review.
I'm sure there are many other reasons, but I think the above are the most obvious. At least, I get emails from readers who love my books, but they never post a review even when I ask them to leave a few sentences about their reading experience.

So this post is for the average book loving reader:
  • who is new to the review process
  • who may not know exactly what to say or how to say it
  • who is wary of attacks from readers with different opinions
  • who don't see why they should take time to do this.
How To Say What You Think

If your friend next door dropped by to visit you and saw a book, she'd probably ask: "What do you think about that book?"

You'd answer her by telling briefly what the book was about and what you liked about it or didn't like. That's how you write a review: in a friendly conversational style as if you were telling a friend about it.

So just jot down what you think on a notepad or in some computer word processing app if you want to be sure it looks good and sounds accurate. If you're concerned about spelling or grammar, do a quick check for that which is easy if you wrote it in MS Word or something similar. Cut and paste it onto the review form on the book's webpage.

What To Say

1. Don't worry about summarizing the book. There's already a Product Description on the book's webpage. If you feel you must give a synopsis, use the gist of the Product Description from the book's webpage.

2. In an online review to be posted on the book's webpage, you just need to say how you felt about the book and why.

If you liked the book, say so. Then say why.

Example: If you were posting a review of Gone With The Wind, you might say: "I liked this novel because it's set on a plantation in Georgia as the North and South are on the brink of war, and I love books set during the Civil War." Or, you might say: "The heroine of this book is Scarlett O'Hara, a spoiled, head-strong young woman, and I like the kind of conflict created by women like that." Or, you might say: "I like to read anything that is historically based and well-researched."

If you didn't like the book, say so. Then explain why.

Example using the same book: "I didn't care for this book because I just don't like books set in the Civil War. Or, you might say: "I didn't like this book because I thought the character was self-absorbed and arrogant. I prefer to read books where the heroine is a likable woman." Or, you might say: "I don't like books about slavery so this book doesn't appeal to me."

3. Never include “spoilers,” elements of the book that are to be surprises, in a review.

4. Give your opinion of the book as it is written, not how you think it should have been written.

5. Do not allow your personal prejudices or attitudes about the author, the premise of the book, the theme of the book, the manner in which it was published, or anything else not related to the writing to intrude in your review.

If you normally don't read romance, but you got a free romance novel, and you didn't like it because it had sex scenes in it or whatever, then do not review it. A review should not reflect your personal prejudices. Instead, make it a policy to review books that reflect your reading taste.

Please don't ever make personal remarks about the author, i.e. anyone would have to be a moron to write a book like this. Or, the author must be a pervert to write sex stuff like this.

6. Summarize your thoughts about the book and feel free to make recommendations such as, "if you like southern humor, you'll love this book."

7. Always be respectful of the author and his time and effort. This doesn't mean suppress your true opinion. It does mean to present your opinion in a respectful, professional manner as if you were talking in person to the author.

To paraphrase what Danielle Steele once said about reviews: "Writing a book, getting it published, and getting bad reviews is like making a beautiful cake and someone comes along and sits on it." So be diplomatic and kind in your review if you did not like the book. The author did not set out to write a bad book, but sometimes all the elements just don't come together.

Take The High Road & Ignore Those Traveling The Low Road

If you post reviews, and someone makes a comment on it, for instance, This person is an idiot if he thinks this is a good book. (Or a bad book.) Don't answer back. You are not required to defend your opinion or to answer any detractors. You have the right to your opinion and to state it publicly. For every person who disagrees with you, there is one who agrees.

Simply ignore any negative comments. A fight can't start without 2 combatants.

Why Post Reviews

Believe it or not, writers try to learn from their reviews. If a thoughtful review mentions something the author is doing particularly well, she'll do more of it. If it mentions something she failed at, she'll try to improve. Good reviews boost an author during the long process of writing another book. Bad reviews may bring her down, but if they contain some insight, then they too are valuable.

Be responsible. Be objective. Be polite.

I think a lot of the acid-tinged reviews I see wouldn't be posted if someone had to say all that to the author's face and/or would have to sign their real name to the review.

Takeaway Truth

Please keep in mind that no one ever sets out to write a bad book. If you see a book in print, then you can bet the author spent long hours working on that book. Authors know that not everyone will like their "baby," but they expect literary criticism to be handled in an objective, friendly way.

Getting Attention With Video

I like creating videos. Sometimes these might be book trailers, humorous videos about books and/or writing, or personal videos about family, friends, trips, etc.

(Today's Video Tip: Stupeflix. Information updated today, so if you previously read this post, drop down and read UPDATE NOTE.)

I think videos can be an effective tool for name recognition. Although I don't think a video will sell a book, I do think a video can bring attention to a book or other product.

A case in point is Hit The Beach: Sand, Surf,& 4 Romantic Comedies, the video I created for my 4 romantic comedies I call The Lingerie Covers. (The cover art of each book features elegant lingerie.)

Yesterday, this video was featured on USAToday's Must See Book Trailers. (Scroll down until you see my name and there's a video player there. Click it to start the video.

To my surprise, I saw an uptick in sales on those 4 books in the last 24 hours. Maybe it was coincidence, but it's nice to think it's because that video made some check out my books.

Today's Video Tip: Stupeflix

Stupeflix is very similar to Animoto in that they allow registered users to create video montages using their uploaded images and audio clips. Stupeflix offers a Basic free account and a Pro Account for the very low cost of $39.00 a month. (If you decide to try Pro, you can cancel at any time and revert to Basic.)

UPDATE: In March 2016, the American technology company, GoPro, announced that it was acquiring Stupeflix. Subsequently, in 2018, Stupeflix was closed.


The rest of this post has been deleted since Stupeflix no longer exists.

Takeaway Truth

There are other video hosting services so keep honing your video skills.