Blogging should be fun for you and the reader. Maybe you're making these 5 blogging mistakes without realizing it. No problem. These mistakes can be easily fixed.
5 Blogging Mistakes and How to Fix Them
1. Posting blogs infrequently.
The Fix: Consistent blogging is what builds an audience. Your audience wants to know that you'll blog every day or every third day or once a week. Whatever you do, set a schedule, tell your audience, and honor that commitment.
2. Posting blogs that amount to "buy me" infomercials.
The Fix: Even if your blog is devoted to writing and/or reading, no one wants to read content that screams "buy my book." When you have a new release, it's okay to promote that. Just be careful not to overdo it. Make your content something informative, entertaining, or whatever suits your voice.
The best case scenario is to tie the entertaining and compelling content to your book if possible. For instance, if the setting of your book is a winery, then discuss your favorite wines. If you can't tie the post to the book you want to promote, just show the cover at the end of the post with a, "For Your Consideration" paragraph about the book with a buy link.
3. Posting blogs that do not meet your target audience's expectations.
The Fix: Who is your target audience? Are they people wanting to know how to write a book? Are they readers wanting to know about your books? Or about you as an author? Are they general web visitors who want to see who you are and what you're about? Identify your target audience and write content that appeals to them.
4. Posting blogs that are really long.
The Fix: It's a fact that most web visitors will not read extremely long posts. You lose them once they get way past the fold. The eye just sees this huge long article, and they decide they don't have the time to read that so they leave. Keep your content interesting, relevant, and succinct. Shorter is always better.
5. Posting blogs not formatted for internet reading.
The Fix: Some novice bloggers don't realize online content should be formatted differently from print articles. Content should be broken into easily-read sections with each section having a sub-heading. These smaller chunks make it easier to read online. The eye skims to the sub-heading--preferably in bold to stand out--and easily assimilates the content.
If you've been making these 5 blogging mistakes, stop it, and fix the problem as detailed above.