Ping why? You ping Internet directories in order to get your blog noticed.
Ping when? When you've updated your site which means when you post new content.
Ping how? You ping by going to the chosen directory's website, fill in the form, and click the Ping button.
Ping who? You can do it site by site or you can find a directory that pings several services at once. Your choice.
If you want to do this site by site, here's a half-dozen to get you going. In just about every case, you must first create an account and/or place a link to them in your blog before you can ping.
3. Yahoo (Must sign up for a "My Yahoo" account.)
Tune in tomorrow for more on the Fine Art of the Ping, the tiny word with big possibilities for you and your blog.
You may not have given it much thought, but your purpose in having a blog is to gain attention for your career and your product. In our case, that product is writing. However, you're just a speck in the Internet universe vying for attention. Just like all the other specks trying to get people to visit their websites and blogs. Learn some basic web dynamics to help you grow from a tiny speck to, well, whatever size you want to be.