Here are 5 more tips on how to make email press releases work for you, not against you.
Narrow your focus so that your press release is important to your target group. Instead of sending something with a plot set in a small Texas town to newspapers in Houston, send it to the towns that surround your setting area. If you have something involving a landscaper who grafts a special rose, don’t send it to just any garden society, target the rose growers. The more you narrow your focus, the better results you’ll have in garnering interest.
Be a Pro
Always, be a professional. Proofread your email. Don’t treat it as if it’s a hurriedly scribbled Post It Note. It’s professional correspondence.
Keep a log of the press releases you send so you’ll know if you’re getting any publicity as a result.
Mind Your Manners
If someone objects to what you send, be polite and assure them you will remove their name from your list. Then do it.
Install a sign up sheet on your website or blog where people can sign up to receive emails regarding book releases from you.
Learn how professional publicists work then adapt their methods to your needs.