I think all of them are free for personal use, but I want them for book covers which means I buy a commercial license or make a donation to the creator if that's what he/she wants.
The font shown above, at left, Bartleen, is really pretty, and a commercial license for Bartleen Script by Cut Story was on sale last night for only $8.00.
I didn't buy at the time because I wanted to keep looking and found myself browsing CreativeFabrica, a website with some incredible fonts.
Bellarin is a free font offered by CreativeFabrica.Why Use Custom Fonts
1. Buy a custom font, or typeface as it's properly called, and you can use it so the design becomes synonymous with your brand.
2. Everyone who has a computer can recognize the standard fonts that come with Windows. Using one of those for book covers kind of shouts, "Amateur" to many people. Pick a custom font or one that's not often used.
3. Fonts can create an atmosphere or mood which means it can give a visual clue to what's "beneath" the font whether that's a book cover, website, video, movie, music album, etc.
With documents, fonts can guide the eye in reading, i.e., bold face, italics, etc. show which parts are of specific importance.
Learn more about the power of fonts with this book: Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students by Ellen Lupton.Get the print edition if you can because it's chock full of illustrations naturally, and they never really show up well in an ebook.
Takeaway Truth
Fonts, or typefaces, are more than a print element. They're another way to create an emotional response in the reader.
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