Stickiness, in case you just dropped in, means the desireability of a website.
Stickiness is why people stick around, spend time on a website, come back often, and tell their friends about the website.
I'm not talking about the visual design which I'll cover later.
Step 3: Commerce
Ah, yes, filthy lucre as it was once called, or the almighty dollar as my grandfather called it. If you're like me, you were raised not to talk about money. In business, employees aren't supposed to tell others how much they make. It's considered impolite to discuss salaries, perks, and such in social settings.
However, commerce, buying and selling, is of crucial importance to anyone who operates a website with the hope of making money from it. This doesn't apply only to Amazon, Apple, and other big corporations with websites.
It applies to you too if you have even one thing you want the public to recognize and eventually, hopefully, purchase.
Takeaway Truth
That's my 3 C's of making a website desirable and magnetic, or sticky. A sticky website will bring more visitors and keep them coming back for more, and that will promote you and your product whatever that may be as well as those with whom you cross-promote.
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