Branding Quick Tip: What To Brand

Branding Quick Tip

You want to brand your name, not the name of a book, because hopefully you will publish several books in your career. So you should have a website that is MarySmith.com NOT the BookTitle.com.

Hopefully, you plan to publish more books so your website needs to be your name. While it's perfectly fine to set up a Facebook page for a book, it's best to make your dot com be your name.

Same with a blog. Use your name. Your goal is to always increase name recognition. That's what sells books. Always use your name in your website, blog, Twitter, Facebook, Pinterest, YouTube, etc.

Takeaway Truth

Your name is your brand which should be synonymous with the kind of book you write.