Review: Fascinate: Your 7 Triggers to Persuasion and Captivation

Recently, I listed to the audio edition of Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead.

I was so, well, fascinated by the book that I ordered a print edition of the book.

Blurb It

This book is about what causes people to be fascinated by just about anything -- books, movies, TV shows, YouTube videos, or whatever.

Are there elements that a viral video shares in common with a the most popular summer movie or the newest reality TV show that's causing all the watercooler chat?

Companies put a lot of effort into finding those common elements and mining them. You can too if you've got something to market to the public.

The author Sally Hogshead has been a marketing consultant responsible for some of the most popular media campaigns. She shares her expertise in this book and discloses the 7 universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

From the Salem witch trials to Sex and the City to Gangnam Style, learn how a fascination trigger played a part in capturing the human imagination.

Buy Links

After hearing the audio book, I wanted the print book so I could make notes and refer to certain parts of the book more easily. Then I plan to listen again to the full audio book. Here are buy links to the various editions for your convenience.

Audio Edition of Fascinate: Your 7 Triggers to Persuasion and Captivation

Hardcover Edition of Fascinate: Your 7 Triggers to Persuasion and Captivation

Kindle Edition of Fascinate: Your 7 Triggers to Persuasion and Captivation

Takeaway Truth

If you've been looking for something to give you an edge in marketing, this may be it.