The Halo Effect, a win-win for all

M. J. Rose is an author I admire tremendously, not just because she writes one heck of a good book but also because she's so darn innovative in her promotion ideas. Now, with her new book, The Halo Effect, she's using a medium you'll be seeing more and more--the vidlit (a literary video). Vidlit is an animated short film about a book.

M. J. has designed a "blog tour," asking other authors to blog about The Halo Effect between now and July 19 and to include a link to the short animated film for The Halo Effect. For each blog link made to the vidlit for her novel, $5.00 will be donated to the nonprofit literacy program Reading Is Fundamental.

Now that's what I call a win-win situation for all concerned: the author wins by getting an excellent book noticed by readers, readers win by getting to read an extraordinary book; bloggers who participate win by helping a deserving author and a deserving literacy organization. And Reading Is Fundamental wins in receiving, hopefully, the goal donation of $2,500.00.

So, M. J., here's my blog and my link. Thanks for the chance to participate, and good luck with The Halo Effect.

Readers, rush out and buy The Halo Effect by M. J. Rose. Here's the link again to view the vidlit or visit M. J. Rose for mor information.