To my surprise, I've begun to sell quite well in the UK, and so have my BWFs (best writing friends). Therefore, I wasn't surprised by the recent Publishers Association report that revealed about UK ebook growth in 2010 was "staggering."
Across all categories, ebook sales across the pond grew by more than 300% over 2009 levels. That's $26 million in dollars or over 16 million in GBP. By end of December 2010, ebooks had captured 6% of the market.
Both adult fiction and nonfiction grew by 300%, but children's and YA grew even more--by over 500%!
These statistics don't include what The Publishers Association calls "consumer reference" digital sales, i.e., dictionaries, encyclopedias, etc.).
Digital publishing gives the non-NYT bestselling author a shot at reaching international audiences.