I enjoy reading through my different writers' publications and seeing who is publishing what. Here or a few titles that are so intriguing or weird that they make me want to read the book.
The Pleasures And Sorrows Of Work by Alain de Botton is kind of an adult version of Richard Scarry's kid classic What Do People Do All Day. The author said that he wanted to explore a subject that most novels overlook. people who go to work. Most novels deal with people who are in emotional upheaval.
The Guernsey Literary And Potato Peel Pie Society by Mary Ann Shaffer and Annie Barrows would be on the short list for an award for the longest and oddest title should such an award be given.
The winner of the British Prize for the Oddest Book Title of the year would have to be The 2009-2014 World Outlook for 60-Milligram Containers of Fromage Frais by Philip M. Parker. That certainly sounds like exciting reading, doesn't it?
Last but not least is Yoga For People Who Can't Be Bothered To Do It by Geoff Dyer. Of course, I already have a couple of books on yoga that I can't be bothered to read as well as 2 or 3 DVDs on the subject that I can't be bothered to watch.
Titles matter. Great titles cause readers to take note, and that leads to book sales.