You've seen that (name brand acetaminophen product) commercial, haven't you? You know the one where all the caring, compassionate people who manufacture (Name Brand) talk about how they do it with such integrity and love? The message is: "We don't make drugstore medicine. We make (Name Brand)."
Call me cynical, but the true meaning is: Generic sales of acetaminophen are cutting into our bottom line so we need to get people to buy (Name Brand) rather than the much cheaper generic so let's say that (Name Brand) is better because it's made with love by caring people.
Am I the only one who thinks this is patronizing and insulting?